Why Partner With Us



"Why Partner with Us"

  1. Enhanced Brand Visibility: By partnering with us, your brand will gain increased visibility within the school community. Our sponsorship packages are designed to showcase your brand prominently, ensuring that it reaches a wide audience of students, families, and fans.

  2. Community Support: Your partnership goes beyond mere visibility – it demonstrates your commitment to supporting the local school community. Through our sponsorship packages, you contribute to the overall well-being of the school and its students, fostering a positive image for your brand among community members.

  3. Engagement Opportunities: Our sponsorship packages offer a range of engagement opportunities. From featured mentions at school events to interactive experiences with students and fans, you'll have the chance to connect with your target audience in meaningful ways, creating lasting impressions and building brand loyalty.

  4. Investing in Student Athletes: By choosing one of our sponsorship packages, you're not just promoting your brand; you're investing in the development of student athletes. The funds generated through our partnerships support a platform that provides valuable opportunities for the growth and advancement of young talents in sports.

  5. Tailored Packages: We understand that each brand has unique goals and preferences. Our sponsorship packages are flexible and customizable to align with your specific marketing objectives. Whether you're looking for broad visibility or targeted engagement, we have a package that suits your needs.

  6. Positive Brand Association: Associating your brand with school sports and community development projects creates a positive image. It demonstrates social responsibility and a commitment to the well-being of future generations, fostering goodwill among your target audience.

Partnering with us is not just a marketing opportunity; it's a chance to make a meaningful impact on the community while strategically promoting your brand. Choose one of our sponsorship packages and join us in supporting education, sports, and the development of young talents.

Poudre School District is a public-school district covering roughly 1,800 square miles in Northern Colorado. District boundaries encompass several communities including Fort Collins, LaPorte, Timnath, Wellington, Red Feather, Livermore, Stove Prairie, and parts of Windsor. Poudre School District serves over 30,000 students and operates 61 schools including five charter schools. Beginning in August 2022 Poudre School District will operate 6 comprehensive high schools, 10 middle schools, 32 elementary schools and an assortment of alternative learning schools. Each year, more than 8,000 students from PSD participate in high school and middle school athletic programming offered by the district.

100% of your partnership dollars stay within the Poudre School District athletic department and will fund facility upgrades and equipment needs across the district.

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Partnerships provide the ability to promote your business or organization through strategic marketing channels while investing in Poudre School District. 100% of your partnership dollars will stay in athletics. Partnership dollars will be used to fund the many equipment and facility upgrades needed across the district..


  • Videoboards provide high impact exposure for advertisers who receive prime exposure during period breaks, and when the full scoreboard view isn’t necessary.

  • Spectator engagement and the fan experience will be greatly improved with the ability to customize displays for each of our sports. Game time experience will include live video feeds, instant replays and unlimited built-in features that engage spectators during games, activities, and community events.

  • Videoboards provide new educational learning opportunities. Media production programs lead to real world career skills, using state of the art technology.

  • Alternative Use Examples: Beyond the enhancement of game time experiences, videoboards have many additional uses including live classroom instruction via video feed, movie nights, award presentations, drama/choir competitions, film reviews, fundraising events, community events, pep rallies, band competitions, sponsored theme nights, and classroom instructional videos.


Below, you will see how the calculations are made to reach the potential number of impressions associated with each partnership level. These numbers are calculated conservatively using the average attendance per game, games played during the year, and the number of times our ad sequencing software displays your ad per game. Impressions, then, are the total number of opportunities for your ad to be seen by spectators during the course of the school year.

Here’s an example of the impression calculation for one of the partnership levels:


NOTE: The impressions counts highlighted in this program are based on average attendance and total games for only the Varsity games in football, lacrosse, and soccer for four schools. Additional exposure for the sponsors garnered through the Co-branded Brand Wrappers, Title Sponsor Extras, Fan App, and through JV and Freshman level games is a bonus and not factored into these figures.